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期刊
ISSN
1741-878X
刊名
International Journal of Technology Marketing
参考译名
国际技术行销杂志
收藏年代
2005~2024
全部
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2024
2024, vol.18, no.1
2024, vol.18, no.2
题名
作者
出版年
年卷期
Desirability of consumer internet of things products: how emerging businesses address consumer desires to improve user experiences
Negalegn Alemu Bekele; Moreno Muffatto; Francesco Ferrati
2024
2024, vol.18, no.1
The perceptions and experiences of human resources recruiters regarding LinkedIn as an online personal branding representation of recent business graduates
Carlos Valdez; Carole Ann Creque; David Penn
2024
2024, vol.18, no.1
Evolving marketing strategies for Swiss SMEs in the ICT sector: a marketing strategy canvas in support of digital transformation
Mona A. Meyer; Marc K. Peter
2024
2024, vol.18, no.1
Integrating TTF and UTAUT models to illuminate factors that influence consumers' intentions to adopt financial technologies in an emerging country context
Obinna C. Ojiaku; Ebuka Christian Ezenwafor; Aihie Osarenkhoe
2024
2024, vol.18, no.1
Evaluating the brand equity of ride-hailing services from the users' perspective: a cross-country study
Oka? Ozbal; Teoman Duman; Omer Topaloglu
2024
2024, vol.18, no.1
The effect of COVID-19 on tourist behaviour
Lambros Tsourgiannis; Stavros Valsamidis; Pavlos S. Efraimidis; George Drosatos
2024
2024, vol.18, no.1
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